Chief Cheese Officer
A digital campaign to find a Chief Cheese Officer for Simple Mills, following the launch of Pop Mmms cheese crackers.
Brief
Simple Mills needed to build a digital campaign to advertise their search for a Chief Cheese Officer. This included social media assets, a webpage, and merch for the winner.
Role
This campaign needed to feel like an extension of the Pop Mmms product launch campaign, which was created in partnership with the Design B&B agency. I pulled elements from that campaign to use in my designs to ensure they were cohesive. I worked with the social media coordinator to create Instagram assets, and the web agency ::thundertech:: to build a new page on SimpleMills.com.
Result
The campaign drew attention for Pop Mmms crackers and inspired numerous submissions across the country from kids aspiring to be the Chief Cheese Officer. Scroll to the bottom to see the winner!
Skills
Art Direction Web Design Social Media Design Merch Design
