Aldi Packaging

While working at MACVAD, I led packaging design for offerings across 11 Aldi private-label brands. I ensured the designs adhered to Aldi’s brand guidelines and incorporated buyer feedback to deliver cohesive, market-ready solutions. I was also responsible for shooting and retouching the on-pack imagery and occasionally created original surface patterns and spot graphics for the product itself.

This packaging spanned a variety of categories including office supplies, kitchenware, home decor, clothing, baby items, and even car accessories.