Simple Mills Packaging
Over 4 years, I led the packaging design process for from concept to production for over 30 SKUs.
Simple Mills is a natural food brand that makes crackers, cookies, bars, and baking mixes. I led the packaging design process across innovation, line extensions, size options, and club offerings. This included:
Design exploration to develop a range of solutions to the project brief
Presenting my work to stakeholders and incorporating feedback
Art directing photoshoots to capture packaging photography and, later, lifestyle photography
Editing imagery and preparing files for print
Working with cross-functional teams to ensure accuracy of all pack elements
Managing print vendors and proof checks
During my tenure, Simple Mills became the #1 cracker brand, #1 baking mix brand, and #1 cookie brand in the natural channel. Additionally, their retail sales doubled from 2019 to 2022.
On-pack photography by: Stephen Hamilton Productions
Editorial photography by: Jason Robert Scott
