Simple Mills - PackagING Design
Simple Mills is a natural food brand that makes crackers, cookies, bars, and baking mixes. While working there, I owned packaging design execution from start to finish. This included:
Design exploration to develop a range of solutions to the project brief
Presenting my work to stakeholders and making changes based on feedback, narrowing down the design options until we are aligned on one
Art directing photoshoots to capture packaging photography and, later, lifestyle photography
Editing imagery and preparing files for print
Working with cross-functional teams to ensure accuracy across all aspects of final packaging
Partnering with print vendors to coordinate press checks and approvals
In my four years at the company, I helped the team create and launch over 20 new SKUs for both club and grocery stores! You can find Simple Mills products in major retailers nationwide and on SimpleMills.com.
On-pack photography by: Stephen Hamilton Productions
Editorial photography by: Jason Robert Scott
The front panel design of the Pop Mmms packaging was created in collaboration with Design B&B.
