Crystal Coven
Branding for a spiritual shop described as a “sacred space where intuition meets ancient wisdom.”
Brief
Develop a logo suite, packaging and storefront design for a mystical shop called Crystal coven that sells tarot decks, crystals, and other spiritual items to aid in personal growth and connection to the universe. This project was inspired by a brief from the Grow & Glow Club on Instagram, which puts out biweekly branding challenges for designers.
Role
I designed a logo that symbolizes a portal to the universe (alluding to growth and connection), and selected brand colors that embody mysticism and spirituality.
I created two signature brand patterns using hand drawn illustrations, which feature prominently on the packaging. Additionally, I selected signature imagery that focuses on the raw beauty of the universe, featuring natural landscapes that feel untouched and wild.
Result
I created a brand identity for the shop that feels mysterious yet approachable for those who are new to the spiritual arts. My goal was to position Crystal Coven as a trusted guide to help consumers connect to a higher power.
Skills
Branding Logo Design Art Direction Color Theory Packaging Design
