YouCopia

A key objective during my time at YouCopia was to modernize and elevate the brand’s look & feel. Their packaging, along with many of their digital marketing assets, felt outdated and needed a refresh. I helped support this goal by:

• Leading the logo refresh project

• Partnering with the art director on a packaging redesign across their full portfolio

• Redesigning their Amazon A+ content

• Creating campaign assets to launch new items

• Making product renderings and pitch decks for sales presentations

Consumer research confirmed that our new package design was more successful than the old one. Specifically, the new layout had better visual efficiency and also resulted in more people noticing the brand logo and key certifications (such as woman-owned).