YouCopia

A brand evolution that transformed the company’s look and feel across channels and secured shelf space at a national retailer.

Brief

YouCopia wanted to elevate their visual identity including their logo, color palette, photo styling, packaging, and digital marketing. Their brand needed to better reflect their status as a leading innovator and compete with larger brands like Joseph Joseph, Crate & Barrel, and Rubbermaid.

Role

I analyzed the company’s current brand identity, gathered stakeholder input, and researched market trends to inform the new visual direction. I led the design process to update the logo, color palette, and digital marketing, and partnered with the Art Director on the packaging refresh and photo styling. We reconfigured the packaging system across categories and positioned the company for upcoming innovation and expansion. We also invested in consumer research to test the new packaging.

Result

Their elevated brand presence helps them stand out on shelf and online, and better communicates their product quality and brand promise. It also helped them secure shelf space at a national retailer for 2026.